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Comment by BHSPitMonkey

> The author put his name and reputation to it.

For at least the past 5 years, Amazon.com has been completely flooded with throwaway brand names churned out from random sequences of characters selling white-labelled products. The ones that do poorly get discarded and replaced, and the ones that find traction get to climb the rankings.

Do you think the same doesn't apply to "authors" of books, social media posts, and even academic papers in 2026? It doesn't matter if someone's staked their reputation unless their reputation is already widely known and trusted to begin with.

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