I don't think it's a problem of copying, as much as the fact that the signals we use to identify quality are no longer working.
Clones always existed, kids chose pokemon rather than a dollar store dragomons because pokemon became a household name by the time bootlegs appeared, legitimate shops only sold pokemon and the cartridge itself showed a quality difference.
Nowadays the clone can reach people before the original, the store shows everything equally, and the sprites, videos and description can be good enough to fool people. Steam works as a platform for the purchase itself but not as a discovery mechanism, because there's no "seal of quality" you can consider (other than skipping indies entirely).
No one can review at the scale needed, and it's entirely possible for a great game to have devs that are awful at marketing and get buried. I'm not sure what the solution is, but I think some kind of threshold is necessary for the shops, or at least for an optional filter.
Clones always existed, kids chose pokemon rather than a dollar store dragomons because pokemon became a household name by the time bootlegs appeared, legitimate shops only sold pokemon and the cartridge itself showed a quality difference.
Nowadays the clone can reach people before the original, the store shows everything equally, and the sprites, videos and description can be good enough to fool people. Steam works as a platform for the purchase itself but not as a discovery mechanism, because there's no "seal of quality" you can consider (other than skipping indies entirely).
No one can review at the scale needed, and it's entirely possible for a great game to have devs that are awful at marketing and get buried. I'm not sure what the solution is, but I think some kind of threshold is necessary for the shops, or at least for an optional filter.