That's not why. The Soul like other small cars (eg. Fit, Yaris, Accent) saw shrinking uptake from consumers.
People on HN love talking about small cars, but purchasing data has shown otherwise in most markets.
The Kia Soul was also heavy hit by tariffs on South Korean automotive exports in North America and the EU as well as the sanctions on Russia, as it was manufactured and assembled in Kia's Gwangju and Kaliningrad factories. Btw, the Russian factory now assembles Chinese cars for the Russian and Belarusian market.
People on HN love talking about small cars, but purchasing data has shown otherwise in most markets.
The Kia Soul was also heavy hit by tariffs on South Korean automotive exports in North America and the EU as well as the sanctions on Russia, as it was manufactured and assembled in Kia's Gwangju and Kaliningrad factories. Btw, the Russian factory now assembles Chinese cars for the Russian and Belarusian market.