Well if you want to spend money on ensuring that a certain candidate wins, probably you want to spend barely enough to make it happen, right? Like, if your alternatives are to spend a few billion in an untargeted way, or spend a few thousand in a targeted way, then you're going to want to chose the latter for a variety of reasons.
Wouldn't polling data be the place you'd start when it comes to making that decision?
Wouldn't polling data be the place you'd start when it comes to making that decision?