I think this quote from her sums up the thinking behind it:
"It’s the fact they get recognised. They get this little book with their little name on it in the mail, and they feel special. They start taking pride in themselves, and they know that somebody out there is thinking of them."
"It’s the fact they get recognised. They get this little book with their little name on it in the mail, and they feel special. They start taking pride in themselves, and they know that somebody out there is thinking of them."