Framework would have higher fixed cost compared to the incumbent manufacturers, if their number of customers are smaller. Therefore, to even get the same fixed margin, they'd have to charge a higher price (not to mention the same margin is unlikely to sustain them unlike the other manufacturers).
But with the current increase in prices of hardware, i expect people to start thinking about repairability and upgradeability, which would increase the total size of potential customer base.
But with the current increase in prices of hardware, i expect people to start thinking about repairability and upgradeability, which would increase the total size of potential customer base.