But a 40% premium is not enough to sustain framework imho. The business model of framework is that you don't buy a new laptop, but just upgrade. Therefore, the lifetime value of one customer on framework is less than that of an Asus buyer (who would have to buy a new laptop every new CPU generation or when batteries die, which is probably at most 5 years).
Therefore, framework has to charge a lot more per customer to make the business make sense. 2x premium is not unreasonable under this sort of assumption.
I personally do think they're doing a good job of course, but i do also wonder the long term viability because their customers are so niche.
and you'd be one of the higher ones.
But a 40% premium is not enough to sustain framework imho. The business model of framework is that you don't buy a new laptop, but just upgrade. Therefore, the lifetime value of one customer on framework is less than that of an Asus buyer (who would have to buy a new laptop every new CPU generation or when batteries die, which is probably at most 5 years).
Therefore, framework has to charge a lot more per customer to make the business make sense. 2x premium is not unreasonable under this sort of assumption.
I personally do think they're doing a good job of course, but i do also wonder the long term viability because their customers are so niche.