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Comment by SanjayMehta

It's visible right there in their vocabulary:

"Reporting" is replaced with "story," so journalists no longer journal - i.e. keep a record of what events took place, but turn it into a "story." A story has to have interesting elements, so now the creative writing has to be demonstrated, with a "hook" and a "narrative."

And instead of number of subscribers, they count "eyeballs" and "clicks" and "clickthroughs."

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