If mainstream corporate America thought it would turn increasingly cheap intelligence into higher revenue growth and higher profit margins, then mainstream corporate America needs to go back to school.
If you want to increase your profit margins, you'll have to innovate! Adopting AI tools that somebody else created, and are equally available to your competitors, won't increase your revenue or margins. The ones who will see increased revenue and profit margins are the ones who actually innovated, by creating the AI.
This is exactly what Apollo reports: the Magnificent Seven increased their profit margins, while mainstream corporate America didn't.
If you want to increase your profit margins, you'll have to innovate! Adopting AI tools that somebody else created, and are equally available to your competitors, won't increase your revenue or margins. The ones who will see increased revenue and profit margins are the ones who actually innovated, by creating the AI.
This is exactly what Apollo reports: the Magnificent Seven increased their profit margins, while mainstream corporate America didn't.