> We have in the works a classifier for if a prospective customer will be long term profitable or not
I'm curious, why do you use a classifier for long-term profitability? Wouldn't predicting expected lifetime profit with a forecasting model be more meaningful than just predicting whether a customer will be profitable or not?
I'm curious, why do you use a classifier for long-term profitability? Wouldn't predicting expected lifetime profit with a forecasting model be more meaningful than just predicting whether a customer will be profitable or not?