"Media firms are decidedly coy about their AI use, both to protect against public backlash and, more financially important, to preserve the legal basis for their copyrights."
Well since AI-generated content has no copyright, this should read, "..., to hide the prejury of asserting copyright over un-copyright-able material."
Well since AI-generated content has no copyright, this should read, "..., to hide the prejury of asserting copyright over un-copyright-able material."