This is a bunch of regurgitated horseshit that business school grads repeat to each other like a game of telephone based off some PR puff pieces written about McKinsey in Fortune magazine back in the 1980s.
Pure strategy advice represents less than 20% of McKinsey billings (as publicly revealed last year).
Both firms are full of low level talentless grunts, essentially just fresh grads from different tier schools.
The only measurable difference between the two is that Accenture makes heavy use of geographic talent arbitrage by hiring heavily in India so they can do higher volume/lower-rate implementation gigs. The companies that spend the most with consulting firms are usually legacy dying companies and governments, not exactly a picture of competence (you think OpenAI or Anthropic are asking strategy advice from McKinsey?)
All professional services firms are commodity human time resellers, there is no special sauce or reality behind the 'brand narrative' behind any particular firm.
Pure strategy advice represents less than 20% of McKinsey billings (as publicly revealed last year).
Both firms are full of low level talentless grunts, essentially just fresh grads from different tier schools.
The only measurable difference between the two is that Accenture makes heavy use of geographic talent arbitrage by hiring heavily in India so they can do higher volume/lower-rate implementation gigs. The companies that spend the most with consulting firms are usually legacy dying companies and governments, not exactly a picture of competence (you think OpenAI or Anthropic are asking strategy advice from McKinsey?)
All professional services firms are commodity human time resellers, there is no special sauce or reality behind the 'brand narrative' behind any particular firm.