There is probably more to it than that. If the platform can censor the content then it is capable of identifying it and so can choose not to display a Nestle ad. That would be a more palatable solution for the ad platforms and also probably acceptable to most companies. If users want to watch something on a platform what do they care? The article makes a good case that this is something more like Operation Choke Point or the itch.io deindexing where the financial system is being mobilised for political ends.
It is an interesting use case to monitor because there are obvious need for something like crypto, but so that has not come close to taking hold.
It is an interesting use case to monitor because there are obvious need for something like crypto, but so that has not come close to taking hold.