It seems to me that you are comparing two kinds of business-minded people. Some want to sell tailored products to individual customers, while others want to sell one-size-fits-all products to many customers.
You could also focus on problems. What are the actual problems you want to solve? Can you use software to solve them? Do you still need to buy that software from other companies, or is it now feasible to have sufficient in-house expertise to develop it yourself?
You could also focus on problems. What are the actual problems you want to solve? Can you use software to solve them? Do you still need to buy that software from other companies, or is it now feasible to have sufficient in-house expertise to develop it yourself?