Honestly, the simplest answer is that only like 20-30% of an actual company is the idea / the product. The rest is selling it. I think in areas where selling is adjacent to the selling they are doing now - then they are going to end up doing it.
Anything software related they will end up being "in", in some form or another. Why? They are already selling to enterprises and have their trust. The selling motion for Project Management software may be slightly different than Enterprise AI - but it's close enough to rhyme.
They will probably also end up in anything consulting related. Why? Well again most consulting comes from Enterprise or Government. They are already selling to both. Probably Enterprise moves away from Accenture / Deloitte / McKinsey towards Anthropic / OpenAI faster than Government - but still the point remains.
Anything software related they will end up being "in", in some form or another. Why? They are already selling to enterprises and have their trust. The selling motion for Project Management software may be slightly different than Enterprise AI - but it's close enough to rhyme.
They will probably also end up in anything consulting related. Why? Well again most consulting comes from Enterprise or Government. They are already selling to both. Probably Enterprise moves away from Accenture / Deloitte / McKinsey towards Anthropic / OpenAI faster than Government - but still the point remains.
Selling plumbing services? Probably not.