I've always doubted the veracity here attributed to advertising. There have been few, if any, advertisements that make me think someone's consumable product is best, category defining, or otherwise meaningful.
When you dig into advertising model attribution, there aren't a whole lot of signals that the way we currently jam advertising down people's throats actually sells more things.
When you dig into advertising model attribution, there aren't a whole lot of signals that the way we currently jam advertising down people's throats actually sells more things.