I think they did try lot of stuff, I remember seeing a video from Openai demo in japan or something where they were trying to replace the SDR job for $1,xxx $/mo using voice agents. Also they tried doing Fwd deployed enggs to break into enterprise services among bunch of other things. For LLMs and AI labs coding has been the best PMF (discovered after claude codes' disruption) and they're still actively figuring out other areas to disrupt - like robotics, knowledge work, medical sciences, drug discovery etc. Though i believe their DNA would be completely different from traditional companies, like how claude code is completely different.
It's not like they're trying, they are trying very hard
It's not like they're trying, they are trying very hard