I get these surveys in the mail and promptly toss them in the garbage. The people willing to spend their precious time on them are probably the ones whose opinions matter the least.
I encourage you to read "About the Study".
"Ipsos conducted sampling, interviewing and tabulation for the survey using the KnowledgePanel, a nationwide survey panel designed to be representative of the U.S. adult population. KnowledgePanel members are recruited through probability sampling methods using address-based sampling. Panel members who do not have internet access are provided with a tablet and internet service. KnowledgePanel members receive a per survey incentive, usually the equivalent of $1 (though for some it is $2) in points that can be redeemed for cash or prizes."
I encourage you to read "About the Study".
"Ipsos conducted sampling, interviewing and tabulation for the survey using the KnowledgePanel, a nationwide survey panel designed to be representative of the U.S. adult population. KnowledgePanel members are recruited through probability sampling methods using address-based sampling. Panel members who do not have internet access are provided with a tablet and internet service. KnowledgePanel members receive a per survey incentive, usually the equivalent of $1 (though for some it is $2) in points that can be redeemed for cash or prizes."