Just because he's getting coverage doesn't mean he is getting
good coverage. Like you already mention: standing on stage next to the US president would normally be
amazing - except when it is a president reviled by your primary customer base and you do a nazi salute.
The same applies with the "sex sells" epidemic of the early 2000s: sure, the numbers showed that it was a great way to make people remember your ad, but they forgot to take into account that people remember the boobs and completely miss the brand.
I remember seeing snippets of the "flying car" going around on social media, so it clearly made an impression on me. I think it was supposed to be a Roadster relaunch? Release date? No idea. Price? No idea. Range? No idea. Number of seats? No idea. Cargo capacity? No idea. I bet it won't actually ship with those "rockets", though. Sooo, "clown makes car mockup fly"?
If you're going to do a stunt, at least do it properly. Like Volvo suspending an entire dump truck from a crane[0].
[0]: https://www.youtube.com/watch?v=Jf_wKkV5dwQ
The same applies with the "sex sells" epidemic of the early 2000s: sure, the numbers showed that it was a great way to make people remember your ad, but they forgot to take into account that people remember the boobs and completely miss the brand.
I remember seeing snippets of the "flying car" going around on social media, so it clearly made an impression on me. I think it was supposed to be a Roadster relaunch? Release date? No idea. Price? No idea. Range? No idea. Number of seats? No idea. Cargo capacity? No idea. I bet it won't actually ship with those "rockets", though. Sooo, "clown makes car mockup fly"?
If you're going to do a stunt, at least do it properly. Like Volvo suspending an entire dump truck from a crane[0].
[0]: https://www.youtube.com/watch?v=Jf_wKkV5dwQ