This is disappointing to see. Apple has invested billions of dollars into building the iPhone and part of its business model is having a central App Store. Instead of trying to encourage other phone manufactures to compete, they are forcing there to be competition within Apple's own ecosystem they created. Apple built their hole platform which is why they are able to make choices on how it works.
It is punishing Apple for building too great of a product.
It is punishing Apple for building too great of a product.