> And we should also ban user tracking for advertising purposes, obviously.
One of the biggest metrics businesses track is repeat purchases. They don't want to give up that info because it tells them if their product is good enough to retain customers.
So the token must have some means of connecting purchases for a user across time (at least per merchant) or businesses will never adopt.
One of the biggest metrics businesses track is repeat purchases. They don't want to give up that info because it tells them if their product is good enough to retain customers.
So the token must have some means of connecting purchases for a user across time (at least per merchant) or businesses will never adopt.