>Their ad platform worked exactly as designed: it allowed creepy, microtargeted advertisements. Instead of dish soap, peptides, and dropshipped garbage, it sold a political candidate.
No? The scandal was that random "apps" (eg. quizzes) were able to scrape user and their friends' profile data. The expansion of that into ad targeting as a whole is just a retcon you're doing.
> In the 2010s, personal data belonging to millions of Facebook users was collected by British consulting firm Cambridge Analytica for political advertising without informed consent.
No? The scandal was that random "apps" (eg. quizzes) were able to scrape user and their friends' profile data. The expansion of that into ad targeting as a whole is just a retcon you're doing.
> In the 2010s, personal data belonging to millions of Facebook users was collected by British consulting firm Cambridge Analytica for political advertising without informed consent.
https://en.wikipedia.org/wiki/Facebook%E2%80%93Cambridge_Ana...