I wouldn't call it sustainable, but Subaru can persist for quite a while without an EV platform. Their main markets are the US (72%) and Japan (11%), neither of which have significant EV penetration. They are, and will continue to be, a bit player worldwide.
EV development also gets easier every year as it becomes more common. Companies don't have to have cutting-edge technology to compete, and Subaru has plans to release their own EV platform in 2029. I do not expect it to be cutting edge, but loyal Subaru owners won't be expecting that either.
EV development also gets easier every year as it becomes more common. Companies don't have to have cutting-edge technology to compete, and Subaru has plans to release their own EV platform in 2029. I do not expect it to be cutting edge, but loyal Subaru owners won't be expecting that either.