Much has been written about the health motivations for reduced alcohol consumption but my pet theory is that people (myself included) grew tired of the ridiculous marketing-driven booze culture that emerged in the 2010s. Bottles of unobtainable bourbon going for $500 on the secondhand market, "gluten free" vodka (which every distilled beverage innately is unless adulterated), 13% ABV quadruple-hopped blood orange turbo dank Cali IPA, ultra-peaty scotch that tastes like a bonfire, chocolate infused bourbon barrel-aged "Cabernet", canned vodka sodas infused with artificial flavoring and sold at a 400% markup...
Whatever happened to a nice cold beer at the end of a hot day outside or a nice glass of wine with dinner? Home distillation and fermentation are also hobbies unto themselves in the same spirit (pun intended) of old-fashioned enjoyment, no mega-conglomerate marketing required.
Whatever happened to a nice cold beer at the end of a hot day outside or a nice glass of wine with dinner? Home distillation and fermentation are also hobbies unto themselves in the same spirit (pun intended) of old-fashioned enjoyment, no mega-conglomerate marketing required.