Second Principle in the book is — “Reciprocation”, The Old Give and Take…
This principle means that we should try to repay, in kind, what another person has provided us. This is by far, the most universal & widely used method of influence I have seen around the Globe in all communities. Also, this principle has been used since eternity as the archeologist Richard Leakey tells: “We are human because our ancestors learned to share their food & their skills in an honoured network of obligation.”
In order to understand its underpinnings let us see a practice used by the famous Hare Krishna/ISKCON society for fund raising. In the 80’s or 90’s, many people from this society used to be standing in public places & would quickly greet passerby with a small flower like Rose as a gift and in most cases passerby fail to return it as the solicitor says it is a ‘Gift’ from our side. This is a perfect example of rule of reciprocation. Now that the passerby has received a gift so he is indebted to the Krishna’s volunteer. Now the volunteer would quickly ask for a donation and in most of the cases the passerby would not deny and give something.
Simple trick covered in Influence — The Psychology of Persuasion.
https://medium.com/@mappmechanic/influence-the-psychology-of...
Second Principle in the book is — “Reciprocation”, The Old Give and Take…
This principle means that we should try to repay, in kind, what another person has provided us. This is by far, the most universal & widely used method of influence I have seen around the Globe in all communities. Also, this principle has been used since eternity as the archeologist Richard Leakey tells: “We are human because our ancestors learned to share their food & their skills in an honoured network of obligation.”
In order to understand its underpinnings let us see a practice used by the famous Hare Krishna/ISKCON society for fund raising. In the 80’s or 90’s, many people from this society used to be standing in public places & would quickly greet passerby with a small flower like Rose as a gift and in most cases passerby fail to return it as the solicitor says it is a ‘Gift’ from our side. This is a perfect example of rule of reciprocation. Now that the passerby has received a gift so he is indebted to the Krishna’s volunteer. Now the volunteer would quickly ask for a donation and in most of the cases the passerby would not deny and give something.