Adding more and more techno-ignorant laws will be introduced because politicians want to be seen to be doing something while not disrupting business interests.
If they actually wanted working changes the solution need to hit the money/content cycle of advertisers. here is the start of an idea: make it illegal to show ads unsuitable for children before 2100. we used to have laws like this banning tobacco, alcohol, etc. on TV and radio. They worked to slow the indoctrination. They have not been updated to include prescription drugs, gambling, etc online. This is technically already info used to target, does not require age verification, and actually points the algorithms to content that matches ads that can be shown.
If they actually wanted working changes the solution need to hit the money/content cycle of advertisers. here is the start of an idea: make it illegal to show ads unsuitable for children before 2100. we used to have laws like this banning tobacco, alcohol, etc. on TV and radio. They worked to slow the indoctrination. They have not been updated to include prescription drugs, gambling, etc online. This is technically already info used to target, does not require age verification, and actually points the algorithms to content that matches ads that can be shown.