It makes a big difference to if you view LLMs as a tool that's going to do all the things the CEOs are claiming, or a tool that's in the middle of a bubble and is going to end up being a lot less than they claim (which can still be a useful tool, to be clear, they are claiming a lot).
You are right that there is nothing wrong with, e.g: Red Bull sponsoring an extreme athlete to do some crazy sport that was otherwise never going to get funding. It's true that otherwise they were never going to get funding for it, but it's advertising for Red Bull and something cool for people doing something interesting, win-win.
I think the difference is that Red Bull have a very strong income stream that funds it. Currently all these AI companies are burning investor money, and to me, that looks less like "savvy advertising" and more like "pumping the bubble".
You are right that there is nothing wrong with, e.g: Red Bull sponsoring an extreme athlete to do some crazy sport that was otherwise never going to get funding. It's true that otherwise they were never going to get funding for it, but it's advertising for Red Bull and something cool for people doing something interesting, win-win.
I think the difference is that Red Bull have a very strong income stream that funds it. Currently all these AI companies are burning investor money, and to me, that looks less like "savvy advertising" and more like "pumping the bubble".