I believe the OP is arguing that for a consumer capable of bending nature to its will via the mechanism you describe (and especially for those with deprivation in the rear view mirror), collecting winnings at the bottom of the race to timely delivery of state of the art goods and services is missing the forest for the trees,
"Cyclopes has a single head and a single pale, unblinking eye set into its forehead, way to the right of centre, which casts its jaundiced gaze on ordinary humans and sees only what miners see in a mineral-rich forest, or what dam builders see in mighty, flowing rivers."
Moreover, by zooming out from capitalism's competitive price coordinating role, it is highlighted that free enterprise is not a natural outcome of the concentration of wealth and power in emergency shaped aspirations:
"we’ll market ourselves as the cutting edge of human enlightenment, and the manager and disburser of human knowledge sans frontières. But in truth, we’ll be map-shaped. We’ll fuse ourselves to our nation, its economy, its intelligence grid and its security apparatus until you won’t be able to tell us apart from yourself"
"Cyclopes has a single head and a single pale, unblinking eye set into its forehead, way to the right of centre, which casts its jaundiced gaze on ordinary humans and sees only what miners see in a mineral-rich forest, or what dam builders see in mighty, flowing rivers."
Moreover, by zooming out from capitalism's competitive price coordinating role, it is highlighted that free enterprise is not a natural outcome of the concentration of wealth and power in emergency shaped aspirations:
"we’ll market ourselves as the cutting edge of human enlightenment, and the manager and disburser of human knowledge sans frontières. But in truth, we’ll be map-shaped. We’ll fuse ourselves to our nation, its economy, its intelligence grid and its security apparatus until you won’t be able to tell us apart from yourself"