It’s not really a different narrative, though: They started with the idea that the phone should be nearly all screen (which was very controversial at the time) and designed the software around that. No one had a UI or UX that was as fully committed to this idea as the iPhone, although they certainly got inspiration from others.
You’re right that Apple isn’t usually a first mover within a product segment. But that have a tendency to nail what they consider to be a better execution of that product.
You’re right that Apple isn’t usually a first mover within a product segment. But that have a tendency to nail what they consider to be a better execution of that product.