The incredible engineering in the hardware is prized above software quality.
For most companies I'd say this is a natural tradeoff, but Apple has so much money that they can actually afford to be world class in both. Or at least, you'd expect they could. Maybe being world class in software would require delays to the hardware side of the business?
Regardless, it's definitely a weakness of the culture and I'd venture that weakness is why Apple has essentially failed at AI.
For most companies I'd say this is a natural tradeoff, but Apple has so much money that they can actually afford to be world class in both. Or at least, you'd expect they could. Maybe being world class in software would require delays to the hardware side of the business?
Regardless, it's definitely a weakness of the culture and I'd venture that weakness is why Apple has essentially failed at AI.