I think the simple argument here is that the ad ecosystem should be rebuilt on the default assumption being that ad creatives should be an image and a link with no support for arbitrary rich content.
It would break the long tail of the ad ecosystem, but a bunch of people think the tradeoff is fine.
Given how much of online advertising is now in walled gardens rather than display ads, I think this shows this is more doable than the people who are part of the open ecosystem want it to be.
It would break the long tail of the ad ecosystem, but a bunch of people think the tradeoff is fine.
Given how much of online advertising is now in walled gardens rather than display ads, I think this shows this is more doable than the people who are part of the open ecosystem want it to be.