What the others have said, and also, there are folks who take and implement the advise wrongly. Like, one of the other points is that people like knowing their name was remembered and hearing it used. I take this as "remember people's names, and when you haven't seen them in a while, say 'Hi, name!'" or so.
Some folks take this over the top and do a weird, false-feeling thing like sprinkle the person's name into conversation over and over, or at the start/middle/end. And it makes the conversation feel stilted, fake, and like a situation is being forced. And that casts a negative light on the overarching idea that people like being remembered, and their own name is a big part of that.
Some folks take this over the top and do a weird, false-feeling thing like sprinkle the person's name into conversation over and over, or at the start/middle/end. And it makes the conversation feel stilted, fake, and like a situation is being forced. And that casts a negative light on the overarching idea that people like being remembered, and their own name is a big part of that.