It is standard that companies within a country act in the interests of its security services. Israel has a lot of ad-tech companies and thus it makes sense that they are roped into serving Israel's security services.
This is the same issue that the US government has with Chinese networking companies, it is too easy for the Chinese government to pressure these Chinese networking companies to put in back doors in the interests of national security. The US likely knows this because it pressures its own companies in similar ways.
It is no different that Israel's location tracking of StarLink terminals worldwide: https://www.newarab.com/news/israel-tech-firms-can-locate-an...
This is the same issue that the US government has with Chinese networking companies, it is too easy for the Chinese government to pressure these Chinese networking companies to put in back doors in the interests of national security. The US likely knows this because it pressures its own companies in similar ways.