>Some people, particularly women, do it for entertainment and just enjoy validations.
You could have an exponential backoff, if someone gets a lot of potential matches, but doesn't move forward with them, they're downranked in search results. Honestly I could see that being beneficial to both parties because plenty of women talk about being overwhelmed and swamped on the apps. Men get shown women who are serious, women get a sane number of matches they can actually deal with, and those playing games don't get the validation they're looking for.
You could have an exponential backoff, if someone gets a lot of potential matches, but doesn't move forward with them, they're downranked in search results. Honestly I could see that being beneficial to both parties because plenty of women talk about being overwhelmed and swamped on the apps. Men get shown women who are serious, women get a sane number of matches they can actually deal with, and those playing games don't get the validation they're looking for.