In Japan the new Apple TV costs ¥49,800. For comparison - that was the launch price of the PS5 in 2020. I know a lot has happened with inflation and the exchange rate since then, but the result is that it's no longer a small purchase and now costs more than many 4K TVs that run Google TV. And the 4K Amazon Fire TV Stick is currently on sale for ¥5,980. I'm sure the Apple TV is much more capable, but for most people those other options are good enough.
My family actually prefers to use the apps on our LG TV than Apple TV. Even after explaining all of the privacy issues, their reaction was basically "meh, who cares, it's more convenient this way".
My family actually prefers to use the apps on our LG TV than Apple TV. Even after explaining all of the privacy issues, their reaction was basically "meh, who cares, it's more convenient this way".