I'm very surprised Apple hasn't done more here. Ever since they introduce the first AirPort Express in 2004, I have continued to be surprised they haven't done more here.
In 2004 they produced a device with wireless audio over WiFi, that worked really well. It felt like the future. Then Sonos took over the market, and the rest of the market became flooded with products that didn't really work that well. E.g., in a home people would have a set of audio products to their TV, then a bluetooth boombox somewhere else, then just a laptop with internal speakers somewhere else - and not in a connected system.
Similarly with Home (automation) products, Apple launched their Home offering that seemed interesting and with the promise of an ecosystem. However, again - the market became dominated with e.g., Home Assistant, together with a flood of products and mini-ecosystems that don't really work that well. E.g., Samsung Home etc. And just like the audio market, Apple deliberately let it go.
Apple is one of the few players that can combine world class hardware, great user experience, and now increasingly privacy focused AI. You may not like their hardware, or their software, or think that their AI is not privacy focused. But it's still one of the few companies that can credibly do this.
I'm unsure if what we see is another meh / one-shot product that will be on the shelves with their HomePods. Or if it may be a stronger push into an interesting market where there the technology is far ahead of the products and ecosystems out there. Future will tell.
In 2004 they produced a device with wireless audio over WiFi, that worked really well. It felt like the future. Then Sonos took over the market, and the rest of the market became flooded with products that didn't really work that well. E.g., in a home people would have a set of audio products to their TV, then a bluetooth boombox somewhere else, then just a laptop with internal speakers somewhere else - and not in a connected system.
Similarly with Home (automation) products, Apple launched their Home offering that seemed interesting and with the promise of an ecosystem. However, again - the market became dominated with e.g., Home Assistant, together with a flood of products and mini-ecosystems that don't really work that well. E.g., Samsung Home etc. And just like the audio market, Apple deliberately let it go.
Apple is one of the few players that can combine world class hardware, great user experience, and now increasingly privacy focused AI. You may not like their hardware, or their software, or think that their AI is not privacy focused. But it's still one of the few companies that can credibly do this.
I'm unsure if what we see is another meh / one-shot product that will be on the shelves with their HomePods. Or if it may be a stronger push into an interesting market where there the technology is far ahead of the products and ecosystems out there. Future will tell.