>As they face mounting competition from Chinese manufacturers, Citroen and other European brands are exploiting their heritage as a means of selling modern motors
Heritage and vintage looks of the EU car industry, will only take you so far. Working class people still choose best bang/range for the buck car since their car is a tool, not a fashion statement bag.
Those who treat their car as a fashion accessory are few and the fad of such a retro model wears off quickly when too many people end up with them making them uncool again, like the VW did with the new beetle.
Heritage and vintage looks of the EU car industry, will only take you so far. Working class people still choose best bang/range for the buck car since their car is a tool, not a fashion statement bag.
Those who treat their car as a fashion accessory are few and the fad of such a retro model wears off quickly when too many people end up with them making them uncool again, like the VW did with the new beetle.