Every time this resurfaces I like to remind people that this is mostly impractical and not how things actually work at the commercial level.
Just because someone can theoretically demonstrate your fingerprint today doesn't mean you have the same fingerprint in a few days. It's that kind of stability that you actually need for consistent matching for advertising or tracking purposes.
90% of commercial fingerprinting services still rely mostly on the IP address. Once you remove the IP address, you're left with a set of configurations that have a very short half life - volume settings, installed fonts, software versions, etc. You can expect a good portion of your audience to degrade within a couple of days. (Whereas a cookie has a life of 2 years - practically though they only survive a few months).
What you actually pay for from third party vendors is a connection made around a more stable data point - a phone number, an email address, a user ID, etc. With one of these data points you can actually track people across multiple devices for as long as you want.
Just because someone can theoretically demonstrate your fingerprint today doesn't mean you have the same fingerprint in a few days. It's that kind of stability that you actually need for consistent matching for advertising or tracking purposes.
90% of commercial fingerprinting services still rely mostly on the IP address. Once you remove the IP address, you're left with a set of configurations that have a very short half life - volume settings, installed fonts, software versions, etc. You can expect a good portion of your audience to degrade within a couple of days. (Whereas a cookie has a life of 2 years - practically though they only survive a few months).
What you actually pay for from third party vendors is a connection made around a more stable data point - a phone number, an email address, a user ID, etc. With one of these data points you can actually track people across multiple devices for as long as you want.