Not a NYC-only problem though. There are tons of federal, state, and local laws that go under-enforced or unenforced. Legislators love the performance art of writing these kinds of popular laws, but law enforcement often doesn't care enough to enforce most of them. In this case, the website says the penalty is "starting at $525" which is basically nothing to a corporation, and nothing to the police/government. So you can file a complaint but it will probably go to /dev/null. After a year of this people will give up on even filing complaints.
What needs to happen for rules like this is: 1. the complaint should be easy/automatic to validate and rule on, 2. hard for the company to appeal and stonewall, and 3. the fine money should go to the person who filed the complaint as a bounty to motivate people to look for violators.
What needs to happen for rules like this is: 1. the complaint should be easy/automatic to validate and rule on, 2. hard for the company to appeal and stonewall, and 3. the fine money should go to the person who filed the complaint as a bounty to motivate people to look for violators.