Your definition of scam is too narrow as you seem to think it must include lying.
Mine is more dictionary based, meaning "intention to deceive". And prominently putting strawberries or merino on the label while not mentioning what constitutes most of it would fit it. It's especially egregious when nutrition facts are printed in low contrast with tiny print I have difficulty reading even with my glasses.
As an aside, around here traditional jam has more fruit than sugar (per weight and volume). Otherwise you are really just eating flavoured sugar.
Mine is more dictionary based, meaning "intention to deceive". And prominently putting strawberries or merino on the label while not mentioning what constitutes most of it would fit it. It's especially egregious when nutrition facts are printed in low contrast with tiny print I have difficulty reading even with my glasses.
As an aside, around here traditional jam has more fruit than sugar (per weight and volume). Otherwise you are really just eating flavoured sugar.