That's fine. I would still emphasize trying to make it easy for people to get their kits together. Having someone go from no kit to a poor kit is still infinitely better. If you don't have links, something like a clear list of items would be something that I would find helpful.
For example you say "Keep enough water, food and essential supplies for every person and pet in the home for at least two weeks". Ok, how much water is that? Is a pack of water bottles enough?
For example you say "Keep enough water, food and essential supplies for every person and pet in the home for at least two weeks". Ok, how much water is that? Is a pack of water bottles enough?