They don't want to collaborate, they want to sell.
Data brokers are buying from multiple sources because maybe a home has a keurig but not an LG tv. Or an LG tv and not a keurig.
The plan for the likes of Keurig is "These data brokers will give us free money for data from our coffee machines? Where can we sign up!". It doesn't even matter if the money translates to $0.01 per unit sold. That's probably the most disgusting part.
Data brokers are buying from multiple sources because maybe a home has a keurig but not an LG tv. Or an LG tv and not a keurig.
The plan for the likes of Keurig is "These data brokers will give us free money for data from our coffee machines? Where can we sign up!". It doesn't even matter if the money translates to $0.01 per unit sold. That's probably the most disgusting part.