It also doesn't say that the paper needs to be widely read, just circulated, right? I mean, why pay for a job ad in the SF Chronicle when you can put a cheap ad in the (now defunct?) SF Weekly free paper? When it was still around, SF Weekly would have met the threshold for being widely distributed...
Why pay to reach many thousands of people with a widely read paper when you can pay pennies to reach dozens of people that you don't want to apply to the job anyway?
Why pay to reach many thousands of people with a widely read paper when you can pay pennies to reach dozens of people that you don't want to apply to the job anyway?
This is an entire business model.