Orkut was HUGE. Google acquired it and it basically had *the* social media platform in Brazil pre-Facebook. IIRC, it also had a big-ish market share in some other countries. When Facebook came along, it was clear that Google was not doing as many updates as they needed to compete, so Orkut felt more and more "outdated".
They killed it after a while to replace with "something better". That was Google+.
I still think that it was one of the most impressive fumbles of a social media "monopoly".
They killed it after a while to replace with "something better". That was Google+.
I still think that it was one of the most impressive fumbles of a social media "monopoly".