And this is exactly what the article fails to account for... they make several blanket assertions that may well make sense for certain types of posts but may not for others.
My 2c is that rule #0 of writing advice should be to take all writing advice with a grain of salt and an eye towards context and audience.
My 2c is that rule #0 of writing advice should be to take all writing advice with a grain of salt and an eye towards context and audience.