Economics is a scientific field in the same sense that Astrology and Politics are. You formulate theories about what your customers want to hear. Then test those theories by telling your customers things, while observing both immediate reactions and how situations develop over time. That latter in conjunction with formulating updated theories about what your customers want... Endless loop.
Do they believe it's a science? Assume that Upton Sinclair's famous quote applies.
Do they believe it's a science? Assume that Upton Sinclair's famous quote applies.