Comment by efreak

I heard an ad on the radio this morning from the local Internet support/WordPress/website developer/seo company that they've moved from seo into astroturfing for _LLM_ input. They advertised that they'll make sure you're company is the one that gets returned and trusted when other companies search the web via agent. If this works for agentic search, it probably works for _training_ as well, so good luck finding an open LLM that's been trained to follow your interests. Has there been any research into whether/how much LLMs are more likely to recommend companies whose names they saw in training over similar but smaller or newer command also returned in search results? Given how well advertising works on people, I can't imagine that it _doesn't_ work on LLMs too.