Comment by crawshaw

From a pure branding perspective, I think there is something to this. We are building a new "cloud" at exe.dev (everything from racking machines, building a global load balancer, and new APIs onto VMs) and yet it is very hard to bring ourselves to use the word cloud. We don't really want to be associated with the experience or mindset that "cloud" implies. I certainly wish there were a better way to describe this.