My pet theory with this move from Chromebooks to Googlebooks is simply that Chromebooks have a major stink on their entire brand reputation, especially in the younger generation that went through school with terrible cheap (and likely used/damaged) Chromebooks being given to them for schoolwork.
I think if you say "Chromebook" around most 20-something and unders, they have an instant negative association with the word.
I think if you say "Chromebook" around most 20-something and unders, they have an instant negative association with the word.