I am probably looking waaaay too much into this, but I was told 5+ years ago that streaming platforms will develop AI to plugin "natural" product placement for each user.
For example, ad algorithm will draw product placement with specific products that it thinks you're the target. Protagonist will drink pepsi/coke/juice, will use linux/mac, will drive MB/BMW/Ford - depending on what ad algorithm thinks you'd like to buy.
Somehow I feel like this "A/B testing" feature is actually a cornerstone by YouTube for AI driven media future, for exactly this (dystopian) reason.
For example, ad algorithm will draw product placement with specific products that it thinks you're the target. Protagonist will drink pepsi/coke/juice, will use linux/mac, will drive MB/BMW/Ford - depending on what ad algorithm thinks you'd like to buy.
Somehow I feel like this "A/B testing" feature is actually a cornerstone by YouTube for AI driven media future, for exactly this (dystopian) reason.